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I don’t know who needs to hear this…

For the past ten years, the biggest companies in Silicon Valley have been in the business of selling their users. It’s a little even trite to say now, but because we don’t pay for the products we use, advertisers pay for the products we use. Advertisers are the customers. We’re the thing being sold.

It’s the gradual, slight imperceptible change in your own behavior and perception that is the product.

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